Greenbridge provides Government Relations, Public Relations and Strategic Communications Services
Greenbridge is focused on health, safety and the environment.
Sheefra Brisbin is an award winning environmentalist and the Founding President of Greenbridge Group.
Sheefra gained a uniquely balanced perspective on environmental management having begun her career in communications - first for the Petroleum Association for Conservation of the Canadian Environment (PACE) and then for the Canadian Petroleum Products Institute (CPPI). From CPPI, she was recruited by the Federal Minister of the Environment to serve as Special Assistant, Conservation & Protection Policy - advising on issues such as Climate Change.
Sheefra’s inside knowledge of the federal government was expanded through other senior advisory roles to the Minister of Industry Canada and the Deputy Prime Minister of Canada.
To broaden her understanding of media/communications Sheefra joined a private sector video/film organization as Vice-President. She also gained direct media experience in the Office of the Publisher of the Ottawa Sun Corporation before founding Greenbridge Group Consulting.
In 2014, Sheefra was invited by Nature Canada to become a Founding Woman for Nature (a network of 100 powerful and influential women recognized for their passion for connecting Canadians to nature).
In 2014, Sheefra was appointed to the Board of Directors of Nature Canada - one of the oldest national nature conservation charities in Canada (130,000 members + 1,000 nature organizations) and in 2015, she was appointed Vice-Chair of the Board of Nature Canada. During her 6 year tenure Sheefra visited Iqualut, Nunavut to deepen her understanding of Canada’s indigenous peoples. She studied under former US Vice-President Al Gore to obtain her Climate Change Reality certification in Manila, Philippines. She participated in COP21 the Paris Climate Summit as part of the ENGO delegation representing Canada.
Sheefra has also served on the Board of Directors of Music & Beyond and as a volunteer for numerous worthy causes and political campaigns. Sheefra is a Fellow of the Canadian Royal Geographic Society and recently became a Certified Dementia Care Provider (CDCP) to support her entrepreneurial role as Co-Founder of FCB Inc.
Greenbridge is committed to three simple values: dependability, integrity, and respect. Our commitment to these fundamentals is not simply a testament to our professionalism, it is also a formula that has led to success for our clients.
Our role lies in providing clients with strategic advice, and guiding them towards solutions. We develop strategies that respond to your needs at international, federal, provincial and municipal levels.
At Greenbridge we believe there is no advocate more persuasive than the client. Our role lies in providing clients with the tools they need, and guiding them towards solutions that help advance their strategic agenda.
Given our backgrounds, we know how to customize solutions to respond to different needs. We have the knowledge and expertise to identify and engage the appropriate decision-makers.
We are adept at understanding what needs to be said and to whom, and through what mediums.
We offer additional support to clients through media/event management services, both elements of a comprehensive strategy that prove decisive.
A History of Helping
Greenbridge has a history of helping clients achieve their objectives by managing strategic issues, while providing unparalleled integration of public relations and government relations.
Given our expertise in working with various levels of government, we help clients craft strategies that leverage our knowledge of the issue, our connection with the community and our understanding of the audience. We combine our expertise with our clients’ credibility, to secure the maximum benefit for those we serve
Our ability to help clients communicate directly with key decision-makers ensures effective and winning strategies. Our goal is straightforward: to provide value-added service and achieve results.
Woman For Nature
Sheefra Brisbin, Vice-Chair of Nature Canada and Woman for Nature @ Parliament Hill Ottawa Reception
In the Community
CHAIR, NATURE BALL
Watch Nature Canada Ball chair Sheefra Brisbin welcome three-time Juno award winner Chantal Kreviazuk, ball patron Sophie Grégoire Trudeau, and author and environmental activist Margaret Atwood.